After completing the Look At Me Now lyric video, we were invited to work on another project with a similar visual style. This time, it was for IRIE—a single set for release—and the goal was to build hype ahead of the drop.

Our task? Take a few seconds of the song and create a dynamic teaser with the same high-energy, effects-driven approach as the lyric video.

Having learned a lot from our previous project, this one went much smoother. Not only were we able to work faster, but we also had the chance to experiment with new ideas. It was a fun challenge that pushed our creativity even further.

Together with the creative director, we decided to focus on the song’s opening and hook. We let the music guide us—just as we did before—and a concept quickly took shape. After a few minor revisions, the final result was locked in. 

Check it out the teasers below:

You can find IRIE on all streaming platforms by searching Irie Bless Man.

A lyric video is something we never imagined ourselves working on, but when we were asked if we’d be willing to take a shot at making one, we couldn’t resist the challenge. Pushing ourselves outside of our comfort zone and trying new things has always been part of our creative journey—so we signed on.

From the start, we weren’t sure what to expect. There was a steep learning curve, but we wouldn’t stop until everyone was happy with the final product. We didn’t know how to conceptualize or storyboard for this, and our traditional methods didn’t quite click with this format. Instead of overthinking, we decided to freestyle the entire process—fully aware that it wasn’t the most efficient approach. Every scene was built as we went, adapting and adjusting along the way. We let the music guide us, feeling the vibe from listening and translating it into something visual. The effects were a blend of our traditional animation techniques and heavy use of After Effects. 

The song, “Look At Me Now,” hasn’t been released yet, but we were given special permission to share a 60-second preview from the video. Choosing which part to showcase was no easy task—there were so many moments we were proud of. Ultimately, we landed on a section that highlights both the rap segment and the hook, which felt like the perfect representation of what we accomplished.

Check it out here:

We’ll be sure to share the full video once it’s officially released!

This project was one of the most challenging we’ve ever worked on, but also one of the most rewarding. The artist and producers were beyond happy with the final result—and in fact, they loved it so much that they invited us back to work on another project of the same nature. More on that soon!

For the past 8 months, we’ve been working on an animated ad for a new mobile app. The app itself is still in development and we still have a tiny bit of work left to do on the ad, so the full animation isn’t ready for public release; however, we’d like to share a sneak peek!

We’re very proud of our work on this project and can’t wait to share the full ad!

Eyebominations is a new series from EyeofSol that seeks to find the absolute worst animation productions and attempts to dissect them in a hilarious fashion.

We had the opportunity to team up once again with What a Bee! Studios to produce the intro for this new series. This was a deeply collaborative project that you’ll be able to learn more about in our MAKING OF segment.

You can check out the intro animation here:

Never sweat a blue shirt again with Blue Shirt Club – the world’s most absorbent underarm shield! We were brought on board – in collaboration with What a Bee! Studios – to produce an animated ad for Blue Shirt Club. To say the least, it was an interesting project to work on.

This marks the first time that we were asked to produce the art and animation in an anime style. When we first started studying animation (over 15 years ago), anime was the very first style that we sought to replicate. In fact, anime is what inspired us to pursue animation and attempt to hone our skills. But that was over 15 years ago.

Diving back into the world of anime took some studying and review of what we had learned and practiced back then. We’re pretty happy with the end results of this ad, but due to the incredibly short turnaround time that we had for this project, we couldn’t push it as far as we wanted to. Still, we’re happy with what we’ve managed to do within the time frame.

You’ll be able to learn more about what went into the development when we release our MAKING OF for this project. In the meantime, you can check out the full ad below:

To learn more about Blue Shirt Club, please visit BlueShirtClub.com.