After completing the Look At Me Now lyric video, we were invited to work on another project with a similar visual style. This time, it was for IRIE—a single set for release—and the goal was to build hype ahead of the drop.

Our task? Take a few seconds of the song and create a dynamic teaser with the same high-energy, effects-driven approach as the lyric video.

Having learned a lot from our previous project, this one went much smoother. Not only were we able to work faster, but we also had the chance to experiment with new ideas. It was a fun challenge that pushed our creativity even further.

Together with the creative director, we decided to focus on the song’s opening and hook. We let the music guide us—just as we did before—and a concept quickly took shape. After a few minor revisions, the final result was locked in. 

Check it out the teasers below:

You can find IRIE on all streaming platforms by searching Irie Bless Man.