A lyric video is something we never imagined ourselves working on, but when we were asked if we’d be willing to take a shot at making one, we couldn’t resist the challenge. Pushing ourselves outside of our comfort zone and trying new things has always been part of our creative journey—so we signed on.

From the start, we weren’t sure what to expect. There was a steep learning curve, but we wouldn’t stop until everyone was happy with the final product. We didn’t know how to conceptualize or storyboard for this, and our traditional methods didn’t quite click with this format. Instead of overthinking, we decided to freestyle the entire process—fully aware that it wasn’t the most efficient approach. Every scene was built as we went, adapting and adjusting along the way. We let the music guide us, feeling the vibe from listening and translating it into something visual. The effects were a blend of our traditional animation techniques and heavy use of After Effects. 

The song, “Look At Me Now,” hasn’t been released yet, but we were given special permission to share a 60-second preview from the video. Choosing which part to showcase was no easy task—there were so many moments we were proud of. Ultimately, we landed on a section that highlights both the rap segment and the hook, which felt like the perfect representation of what we accomplished.

Check it out here:

 

We’ll be sure to share the full video once it’s officially released!

This project was one of the most challenging we’ve ever worked on, but also one of the most rewarding. The artist and producers were beyond happy with the final result—and in fact, they loved it so much that they invited us back to work on another project of the same nature. More on that soon!